The Core Formula for Revenue Roles
Sales and growth marketing resumes are judged solely on numbers. If your bullets do not mention quota attainment percentages, closed ACV, customer acquisition costs (CAC), or pipeline generated, recruiters move on.
Essential Sales & Marketing Metrics
- Quota Performance: Averaged 142% quota attainment over 6 consecutive quarters.
- Deal Size: Closed largest enterprise deal in company history ($850k ARR).
- Marketing Efficiency: Reduced Cost Per Acquisition (CPA) by 38% while scaling paid ad spend to $250k/month.